AT&T, Google Inc. and Starbucks Coffee Company have signed on with the Power Matters Alliance (PMA). Founded by Powermat Technologies and Procter & Gamble, the PMA's Honourary Chairman is Google's Vint Cerf -- known as one of the fathers of the Internet -- and its board now also includes AT&T, Duracell and Starbucks.
Beyond helping set a global standard, the PMA's members and adopters say they are working together to create a real-world ecosystem of wireless power.
"Smartphones and fast networks have transformed our mobile experience, and the next frontier is ensuring that these devices never run out of power," said Jeff Howard, vice president devices and accessories, AT&T. "We believe the PMA has the right organizational framework, the right institutional backing and the most promising technological platform. We look forward to a future where all of our devices can charge seamlessly in the home, in the car and in the coffee shop -- and expect that such a future is at hand."